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Multimedia Internet Standards

Multimedia Internet Standards
DTS Technology Standard 4300-0008

Status: Approved February 9, 2011
Effective Date: March 2011 (Change to July 1, 2012)
Next Review Date: June 2013
Sponsor: ARB, Dave Fletcher
Approved By: Architecture Review Board

The State of Utah Web Standards and Guidelines, as approved on May 17, 2007, makes reference to general multimedia guidelines. The purpose of this standard is to more introduce more specific requirements in the multimedia formats used on State Websites. Compliance with these standards will ensure that citizens, businesses and state employees have a better and more consistent experience in accessing the State’s Website. It will also allow the State to implement a more usable central multimedia portal.

Video -The standard file format for exchanging moving images and audio is the Motion Picture Experts Group (MPEG-4) Part 10, which is compliant with the H.264 standard. Acceptable file formats shall include .swf Flash ver. 11.x or greater and .mov QuickTime 7.7.x or greater.

YouTube – To facilitate widespread acceptance and distribution of multimedia content, and state agencies may host multimedia content on YouTube. The state maintains an official YouTube presence at For information on channel management and connecting to the state channel, agencies can contact the egov office. The same content will also be available on at . When creating an agency YouTube channel, the agency should specify that it is a government channel with no advertising. YouTube offers tools to create captions that will make videos more accessible to deaf or hard-of-hearing viewers to increase accessibility.

Audio – The standard file format for posting audio content to the internet is MPEG-1 Audio Layer 3, more commonly referred to as MP3.

Pictures / Images – The standard file formats for exchanging raster based color documents, drawings, or photographs on the internet include Graphical Interface Format (GIF 89a), Joint Photographic Experts Group (JPEG) and Portable Network Graphics (PNG) .

Multimedia Data Base (MMDB) – MMDB implementations should be compliant with MPEG-7, the standard for description and search of audio and visual content and MPEG-21, the Multimedia Framework.

The Department of Technology services is charged in Utah Code 63F-1-104 et seq with the overall responsibility for defining technology standards. The Chief Information Officer (CIO) has rule making and policy making authority for technology standards and practices for the Executive Branch agencies as specified in Utah Code 63F-1-206 et seq, with the exception of those agencies exempted in Utah Code 63F-1-102.

Application of these standards shall be applied to all development and maintenance of Web site and application projects for use by State of Utah employees. These standards must be communicated to contract developers working with agency Web applications. This standard applies to development of all new multimedia content beginning May 15, 2009.

Changes and Revisions
Suggestions for changes, revisions, and additions to this document are encouraged. This standards document will be subject to review and revision six months from the initial date of publication, and every six months thereafter. Suggestions for changes, additions, or revisions may be e-mailed to the Architecture Review Board ( at any time. Change recommendations will follow approved processes for enterprise standards approval and changes.